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Fujifilm's Instax Instant Film Business is Booming Fuji’s Instax instant film was the bestselling item in Amazon’s Camera category in the 2015 holiday season. It wasn’t a fluke: the company’s instant film business has been exploding in popularity in recent years. The Wall Street Journal reports that Fuji’s Instax cameras are selling in record numbers and far outpacing the company’s digital cameras. […]
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